The Rise of Outplacement & Career Coaching in Kenya

by | Last updated Feb 12, 2024 | 0 comments

In this blog, we’ll explore the rise of outplacement and career coaching in Kenya and why this trend is predicted to continually progress in the foreseeable future.

The professional landscape has been shifting for a few years now. Consequently, businesses have restructured, adopted new models, and picked up new ways of operations.

The result?

Companies and individuals have often found themselves facing unexpected career transitions.

Case in point: The unemployment rate in Kenya rose from 5.2% in 2019 to 10.4% in 2020 according to the Kenya National Bureau of Statistics.

Moreover, by examining the COVID-19 pandemic at its peak and the subsequent job losses, you’ll see the crisis most companies and organizations have been faced with.

In this context, outplacement and career coaching services have emerged as invaluable tools. Certainly, they assist companies to look after their employees and find a way to empower them for improved organizational outcomes.

But, why this phenomenal rise in outplacement and career coaching? 

Let’s take a deeper dive!


Outplacement and Career Coaching: A General Overview


A banner on empowering employees and businesses with outplacement and career coaching

Basically, outplacement services provide support to employees who are leaving an organization, either voluntarily or involuntarily, to find new employment or start their businesses. 

Many reputable organizations have tapped into professional outplacement and career coaching services in the pursuit of the welfare of their employees. Particularly, this enables them to give their staff much smoother transitions during career changes.

Altogether, career coaching services help individuals identify their strengths, interests, and goals and develop strategies to achieve them.

Outplacement and career coaching services can benefit employers in several ways. 

For employers, offering outplacement services can help to:

  • Maintain a positive reputation
  • Reduce legal risks
  • Enhance employee loyalty and engagement

Discover more about how outplacement services can benefit companies.

The increasing demand for outplacement and career coaching services in Kenya is likely to continue rising drastically. Primarily, this is because Kenya is facing several opportunities and challenges in its labor market. 

Let’s take a look at some of the key factors influencing the labor market in Kenya today.


Why Outplacement and Career Coaching in Kenya is Destined to Rise


An employer coaching an employee

Job Market Trends: Adapting to New Realities

You’ve certainly noticed the transformative changes the Kenyan job market has undergone. Yes?

Maybe, you’ve even been affected at one point.

The rise of remote work, automation and the gig economy is challenging traditional career paths.

While these shifts offer new opportunities, they also bring about uncertainties for businesses and the people within your organization’s circle.

Because of this, companies in Kenya are picking up outplacement and career coaching to leverage market trends for growth.

Fundamentally, career coaches assist teams and managers in identifying emerging industries, acquiring relevant skills and positioning their brands competitively in the industry

Career Development Coaching: Cultivating Lifelong Learning

We bet your company is big on upskilling, isn’t it?

Organizations in Kenya are recognizing the value of continuous skill development. Subsequently, they are seeking guidance on how they can empower their employees to upskill and inspire greater business results. 

Career coaches not only provide advice on skill acquisition but can also help your staff set realistic goals. Additionally, they create actionable plans that may feed into better results and performance of your brand.

Career Assessment: Uncovering Strengths and Passions

Do you understand your teams’ strengths, weaknesses, and values? 

Getting a good grasp of your employees’ strengths and weaknesses can be hard to achieve.

As a result, companies and organizations are taking up career coaching. This is mainly to help their staff gain insights into their personality traits, interests, and skills, and optimize the new-found awareness for business growth.

Career Management: Navigating Long-Term Growth

Have you ever thought about keeping your team’s productivity at an A-Game?

The ability of teams in companies to operate with efficiency and effectiveness is a pathway to improving results for business.

Companies in Kenya are leveraging outplacement and career coaching to help individual staff find a roadmap for sustained growth. Essentially, this is to keep their teams operating at a top level.

Particularly, companies are increasingly recognizing the importance of effective career management for their teams and managers to ensure they remain competitive and relevant in their chosen fields.

Career coaches offer insights into building a strong professional network, cultivating teamwork, and seizing unseen opportunities. Specifically, by focusing on long-term strategies, career management ensures that professionals are prepared for the challenges and opportunities that lie ahead.

Career Challenges in Kenya: Addressing Local Realities

Additionally, Kenyan companies are being faced with the reality of layoffs from time to time. 

Correspondingly, with the rising concern for employee welfare, companies like yours are taking up career coaching and outplacement services. Accordingly, the aim is to aid their staff to transition into new opportunities more smoothly and respond better to not-so-ideal situations.


Conclusion – Trends and the Future of Outplacement and Career Coaching for Companies in Kenya


two people discussing in an attempt to understand outplacement and career coaching

The rise of outplacement and career coaching in Kenya mirrors the changing dynamics of the modern job market. 

Notably, as industries become more fluid and unpredictable, organizations are seeking guidance on how to navigate transitions, seize opportunities, and overcome challenges for their teams.

Chiefly, the combination of career assessment, counseling, coaching, and management ensures that professionals are equipped with the skills, mindset, and strategies needed to thrive in the evolving world of work.

As Kenya continues to harness its entrepreneurial spirit and embrace more technological advancements, the demand for outplacement and career coaching services will likely continue to grow.

Written By : Allen Mwema

Check out our Talent and Coaching services if you want to exploit career and outplacement coaching for sustaining business growth and ensuring employee support for your organization.

Call us at +254 20 240 0339 or email us at [email protected] for any inquiries.


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