In 2020, the COVID-19 pandemic rocked the world and inevitably changed the fabric of society. The containment response measures initiated including lockdowns, and social distancing created social and economic challenges that affected world trade and movement. Not-for-profit organisations were not left untouched by the pandemic. They experienced reduced funding as donors prioritised their efforts to fight the global challenge that was impacting the economies and health status of people around the world.
Our client, an international not-for-profit located in Kenya, had built a unique employer brand position was faced with the same global challenges including reduced funding for its operations. The equation became, how do we best deliver impact with limited resources without losing talent and branding position as a great employer?
One thing that stood out about the Client is they had built a reputation in how they work by applying innovative approaches in its interventions and testing new ideas. The leadership took a risk in their restructuring strategy to discontinue certain programs and focus on minimising losing talent, a trend that was practiced worldwide in 2020.
The restructuring heightened anxiety amongst staff. The expected changes resulted in reduced productivity, engagement, and loss of quality talent. To mitigate this, the HR team engaged staff to invite suggestions on how best to navigate the changes and to also hear their fears and concerns.